With Affliction’s July 19th pay-per-view event entitled ‘Banned’ inching ever so closer, the organization is trying to boost tickets sales by promoting its main event between heavyweights Fedor Emelianenko and Tim Sylvia. Fedor is giving away eight inches and 30 pounds to Sylvia. However, with a record of 27-1, Fedor is still considered the favorite.
Sylvia is no slouch, boasting a professional record of 24-4. Sylvia also has the distinction of being a former UFC heavyweight champion. At 6″8 260 pounds, there isn’t a heavyweight who can take Sylvia lightly. Nevertheless, Fedor is one of the most feared heavyweights in the world of mixed martial arts with his only loss coming because of a stoppage due to a cut.
In an attempt to draw more spectators both ringside and nationwide via pay-per-view, Affliction is trying to sell the fight as a clash of the Super Powers. The Russia vs. America feud has resurfaced during the promotion while the gargantuan size of each fighter also plays into the super power marketing mix. The promotional strategies are likely to increase over the next few weeks if Affliction has hopes of competing with the live UFC event that will take place on the same night.
In a further attempt to generate interest, Fox Sports Net will televise a free one hour special at 8pm EST leading up to the pay-per-view event that will begin at 9pm EST. Affliction has also booked Megadeth to perform live at the event which will take place in Anaheim, California.